People For Parity Foundation (PFP) was launched in April 2013 by a group of young people, Aditya Gupta, Arushi Mittal, Ritika on the issues of gender-based violence prevention. Its start up journey was supported by Changelooms. With a focus on working with institutions like the  police and working with individuals in Delhi, Alwar, Nainital and looking to start work in Gurgaon, Udaipur, Kota, and Ranchi with a vision to prevent gender-based violence via working with young people to help them understand and challenge the issues in their own lives and their community and working with institutions. The major programs in PFP are:

  • Pratiti – a gender program that works with young people in a certain community to build a safe space and help them challenge the issue in their lives, while building their capacity to challenge it in their community. Includes various workshop processes, action projects etc.
  • Pukar – a technology based intervention that works with institutions like the police to help challenge gender based violence, increase reporting or improve accountability at a scale.  This is a landmark innovation in police technology, and is already live in two states of north India, and in a year of operations they’ve already touched thousands of lives.
  •  P4P is a member of My Space – My unManifesto Campaign and the Pravah Streaming Collective.


Aditya Gupta (Changeloomer 2013-14) is a young social entrepreneur working to challenge gender-based violence (GBV) through his initiative, People for Parity. Prior to starting this initiative, Aditya has had rich and diverse learning experiences working as a management consultant in the private education sector with The Parthenon Group and as a consultant of mobile technology for farmers in East Africa with TechnoServe. Bringing these together with his passion for the cause and his education as a Computer Engineer (IIT Delhi),


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