Blue Ribbon Movement was founded in 2000, by a group of youngsters passionate about the country. Its founding principle was Together We are Stronger, and a motto of ‘Green India, Great India’They organized Khoj, Mumbai’s biggest inter-school festival from 2000-2005. Starting with 1500 students from 20 schools in 2000 to over 5000 students from 45 schools was a journey to remember. The first Khoj was supported by Rotary Club of Dahisar and Rustomjee.

Apart from that they organized several projects including Prayaas (A week of intense community service – donation and cleanliness drives, integration walks, visits to orphanages and old age homes), TREES (tree plantation, awareness), Model UN Assembly, BlueTal (Talent Competition) and weekly meetings with projects.

After going into hibernation in 2005, Blue Ribbon was revived in 2009 with informal weekly meetings at Prithvi Cafe. Their initial projects were the BRM Mentoring Program and The Changemakers JAM.

In end-2010 BRM was incorporated into a formal social enterprise.


Abhishek Thakore co-founded The Blue Ribbon Movement. He is a gold medalist from Indian Institute of Management, Bangalore. His corporate stints include consulting at Hay Group and Boston Consulting Group, where he worked across diverse sectors. He has represented global youth at the United Nations in New York. He has also participated in World Youth Congress (Turkey), Youth Encounters in Sustainability (Japan) and Dialogue on Science (Switzerland). He has been involved with organizations like India Against Corruption, Initiatives of Change, Center for Civil Society, and Rotaract Movement in different capacities. He has authored 3 books on personal development, certified in several personal growth techniques and trained youngsters across geographies.At BRM, he is responsible for overall strategy, program design and delivery, international engagement and partnerships.

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